109WEST
My role
My role
Working closely with developer, I shaped the website’s visual tone and overall experience, from interface design to final interactions. My work involved designing transition animations and using AI-assisted coding to build custom interactions and prioritize video loading and playback for a smoother experience. I stayed involved through implementation and QA to ensure the design translated well into production.
My role
Working closely with developer, I shaped the website’s visual tone and overall experience, from interface design to final interactions. My work involved designing transition animations and using AI-assisted coding to build custom interactions and prioritize video loading and playback for a smoother experience. I stayed involved through implementation and QA to ensure the design translated well into production.
Timeline
Timeline
Nov '25-Apr '26
Nov '25-Apr '26
Client
Client
109WEST
Team
Team
2 Designers, 1 Engineer
2 Designers, 1 Engineer
Scope
Web design, Interaction Design, Development
Web design, Interaction Design, Development
Timeline
Nov '25-Apr '26
Client
109WEST
Team
2 Designers, 1 Engineer
Scope
Web design, Interaction Design, Development
Timeline
Nov '25-Apr '26
Client
109WEST
Team
2 Designers, 1 Engineer
Scope
Web design, Interaction Design, Development
Building a digital presence for a newly launched creative studio.
Building a digital presence for a newly launched creative studio.
About 109WEST
About 109WEST
109WEST is a New York–based motion, CG, and post-production studio founded in 2025. As the studio entered the market, the goal was to build a digital presence that could establish its visual identity, showcase its work, and attract new client opportunities.
After Launch
After Launch
6X
76% Increase
Daily organic
website traffic
6X
Daily organic
website traffic
10K+
Homepage reel views
in one month
10K+
Homepage reel views
in one month
New client opportunities
Increased inbound interest
and project inquiries
New client opportunities
Increased inbound interest
and project inquiries
Establishing the visual direction
Establishing the visual direction
Selected visual explorations I designed for 109WEST.
BRINGING MOTION INTO THE EXPERIENCE
BRINGING MOTION INTO THE EXPERIENCE
Transition animations I explored and built using After Effects and Claude Code.
Reflection
Reflection
From design to implementation.
I worked closely with the developer, and that experience pushed me to think beyond the design itself and consider it from different perspectives. Being involved from design through implementation, I especially enjoyed using Claude Code to explore interactions and work through technical constraints. It opened up new possibilities for what I can create as a designer and how I can bring those ideas closer to production.
I worked closely with the developer, and that experience pushed me to think beyond the design itself and consider it from different perspectives. Being involved from design through implementation, I especially enjoyed using Claude Code to explore interactions and work through technical constraints. It opened up new possibilities for what I can create as a designer and how I can bring those ideas closer to production.